BSB40320,BSB40820

Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication

Study Method Online
Provider Open Colleges
Recognition Nationally Recognised Training
Start Date Enrol anytime
Open Colleges
  • This is a fee-for-service course, government funding is not available. Payment plans are available
  • Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders

Course overview

Get your business off to a solid start with professional skills and knowledge across strategic planning, financial management, and digital marketing.

Small businesses are booming in Australia, with over 2.4 million in operation across the country. These numbers are steadily increasing as more people are choosing to tread their own path and work for themselves.

This dual qualification will provide you with a strong set of business skills that you can use to build your new business or venture. You’ll start by learning how to effectively run your business, including building relationships, financial management, and strategic and business planning.

You’ll then build on the foundations of business by learning how to effectively communicate, develop a detailed understanding of consumer behaviour, and learn how to market your business to customers and build your customer base.

You will be able to understand customers and how to conduct market research to gain more insight into people and their habits. It will also help you to analyse consumer data and apply market profiling to campaigns.

The practical design of this course means that you don’t have to wait until you graduate to start using what you learn. You can apply your learning to your business immediately.

When you complete your first module, you will receive a 12-month membership with Flying Solo, which will give you access to a range of benefits, such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory.

There are also promotional spots for the student’s small business on the Flying Solo website. A one-on-one small business coaching session is also provided with Flying Solo founder, Robert Gerrish.

Who's It For?

If you’re thinking about starting up your own small business, launching a new venture, or improving your existing endeavour, then this course is the right fit for you.

You’ll learn the fundamentals of small business management and will graduate with a strong set of skills that will help you understand what it takes to manage a successful business and how to maximise its potential through the marketing and communication skills you’ll learn. Equipped with these core skills and knowledge, you’ll have the confidence to forge ahead and make your business dreams a reality.

This course has been developed to target the needs of entrepreneurs and small business owners in the services and distribution services sectors; however, the key concepts addressed throughout the course have a broad application and can also be used in other sectors.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.

Job outcomes

  • Advertising Account Coordinator
  • Analyst
  • Assistant Account Manager (Advertising)
  • Assistant Advertising Account Planner
  • Community Relations Team Leader (Local Government)
  • Copywriter
  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing and Communications Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner
  • New Business Owner or Operator
  • New Venture Manager
  • Promotions Assistant Manager
  • Public Relations Officer
  • Sales Administrator

Want to see more job outcomes and how your future could change?

What you'll learn

In this dual qualification, you’ll: 

  • Understand the legal and risk requirements of small business. 

  • Learn how to build and maintain business relationships, and the importance of communication. 

  • Learn critical skills for business success, including how to plan your business resources and finances, and get your cashflow in order. 

  • Master the art of small business marketing to build awareness of your product or service, drum up new business, and increase customer loyalty. 

  • Create strategies to help identify and understand your customers, analyse consumer behaviour, assess marketing opportunities, and undertake marketing activities. 

  • Develop a social media strategy. 

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Self-paced – maximum of 30 months

  • Recommended hours per week: 16h

Delivery

A learning platform optimized for online study. Our courses are curated to maintain engagement across video, written content, assignments & audio.

Entry requirements

Entry requirements may vary depending on the course. In general, you must be at least 18 years old to enrol. If you’re under 18, you’ll need permission from a parent or guardian.

Please note: This course is not available to student visa holders.

To find out more about the specific entry requirements for this course, download the course guide. If you have any questions or would like guidance on whether this course is the right fit for you, feel free to get in touch.

Find out more about the entry requirements for this course

Recognition of prior learning

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Assessment

  • Multiple-choice Quiz
  • Projects
  • Role plays
  • Video
  • Written assessments

Materials

Learning materials are accessed through our online platform, OpenSpace. These learning materials include:

  • Learning content
  • Media
  • Additional resources
  • Practice activities
  • Self-checks

Subjects

Core Modules
BSBTWK401Build and maintain business relationships
BSBESB402Establish legal and risk management requirements of new business ventures
BSBTEC301Design and produce business documents
BSBESB401Research and develop business plans
BSBESB404Market new business ventures
BSBTEC403Apply digital solutions to work processes
BSBOPS404Implement customer service strategies
BSBESB403Plan finances for new business ventures
BSBESB407Manage finances for new business ventures
BSBESB406Evaluate and develop small business operations
BSBMKG439Develop and apply knowledge of communications industry
BSBWRT411Write complex documents
BSBCRT412Articulate, present and debate ideas
BSBCMM411Make presentations
BSBMKG435Analyse consumer behaviour
BSBMKG431Assess marketing opportunities
BSBMKG433Undertake marketing activities
SIRXMKT006Develop a social media strategy

Want more information about the subjects for this course?

Payment options

  • Pay upfront – receive big savings on your enrolment
  • Pay as you go – get started today and pay off while you study
  • Unlock our exclusive monthly promotion for this course and study for less – enquire now!

Find out more about the payment options for this course

About Open Colleges

Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.

We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.

We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.

Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.

Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)

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  • Start dates
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