BSB40820

Certificate IV in Marketing and Communication

Study Method Online
Provider Open Colleges
Start Date Enrol anytime
Open Colleges
  • This is a fee-for-service course, government funding is not available. Payment plans are available
  • Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders

Course overview

Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will allow you to function effectively in a marketing industry setting.

If you want to take that step up from an entry level marketing or business role, or start working in the industry, this is a great course to give you the broad knowledge and skills you need.

This course will introduce you to basic marketing concepts and help you develop a detailed understanding of consumer behaviour, leadership skills and managing business relationships.

When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.

This course may also serve as a path into further study, including the BSB50120 Diploma of Business or 10904NAT Diploma of Social Media Marketing

Who's It For?

This course is perfect for you if you are creative, technologically savvy, and want to start a career in marketing and communication. Designed for beginners, this course will take you through the basics, before helping you master the more advanced practices of both traditional and digital marketing and communications.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.

 

Job outcomes

  • Advertising account coordinator
  • Analyst
  • Assistant account manager (advertising)
  • Assistant advertising account planner
  • Community relations team leader (local government)
  • Copywriter
  • Direct marketing officer
  • Market research assistant
  • Marketing coordinator
  • Marketing officer
  • Media assistant
  • Media planner
  • Promotions assistant manager
  • Public relations pfficer
  • Sales administrator

Want to see more job outcomes and how your future could change?

What you'll learn

During the course, you will learn how to: 

  • Develop and apply knowledge of communication  

  • Apply digital solutions to work processes 

  • Write complex documents 

  • Articulate, present and debate ideas and make presentations 

  • Analyse consumer behaviour, assess marketing opportunities and undertake marketing activities 

  • Apply marketing communication across a convergent industry 

  • Develop a social media strategy  

  • Market new business ventures 

  • Build and maintain business relationships 

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Self-paced – maximum of 24 months

  • Recommended hours per week: 17h

Delivery

A learning platform optimized for online study. Our courses are curated to maintain engagement across video, written content, assignments & audio.

Entry requirements

Entry requirements may vary depending on the course. In general, you must be at least 18 years old to enrol. If you’re under 18, you’ll need permission from a parent or guardian.

Please note: This course is not available to student visa holders.

To find out more about the specific entry requirements for this course, download the course guide. If you have any questions or would like guidance on whether this course is the right fit for you, feel free to get in touch.

Find out more about the entry requirements for this course

Course features

  • Delivered 100% online with online learning platform OpenSpace

  • Take a step up from an entry-level business or marketing role with a broad range of knowledge and skills

  • Learn basic marketing concepts to understand consumer behaviour, leadership skills and relationship management

  • Receive a 12-month affiliate membership with the Institute of Managers and Leaders

Recognition of prior learning

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Assessment

  • Multiple choice quiz
  • Projects
  • Role plays
  • Video
  • Written assessments

Materials

Your learning materials are accessed through our online platform OpenSpace. These learning materials include 

  • Learning content 

  • Media 

  • Additional resources 

  • Learning activities 

  • Self-checks 

Subjects

Core Units
BSBMKG439Develop and apply knowledge of communications industry
BSBTEC403Apply digital solutions to work processes
BSBWRT411Write complex documents
BSBCRT412Articulate, present and debate ideas
BSBCMM411Make presentations
BSBMKG435Analyse consumer behaviour
BSBMKG431Assess marketing opportunities
BSBMKG433Undertake marketing activities
BSBMKG440Apply marketing communication across a convergent industry
SIRXMKT006Develop a social media strategy
BSBESB404Market new business ventures
BSBTWK401Build and maintain business relationships

Want more information about the subjects for this course?

Payment options

  • Pay upfront – receive big savings on your enrolment
  • Pay as you go – get started today and pay off while you study
  • Unlock our exclusive monthly promotion for this course and study for less – enquire now!

Find out more about the payment options for this course

About Open Colleges

Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.

We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.

We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.

Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.

Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Open Colleges

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

This provider is not currently accepting enquiries on this site from .

Would you like to view our range of Digital Marketing courses?

Yes